But really… how hard?

My first official blog post. Here it is! Welcome to my journey.

My name is Amy and I am a marketing and communications specialist working in the corporate world by day and running two businesses and a nonprofit in my “spare” time. Hobbies? What hobbies? Starting businesses is apparently my hobby.

While I know there is still so MUCH more for me to learn, I also know I have lots of experience that others don’t.

In Amy Porterfield’s book “Two Weeks Notice” she talks about your 10% edge. You only need to know 10% more than your customers to help them. What’s my 10% edge? Realistic and resourceful marketing.

I’ve taken that course, read that book, and joined that community. I’ve paid the fees and watched all the videos. And I’ve learned the hard way that sometimes what is “best practice” or “recommended” just isn’t possible.

Sometimes we can’t run on-going Meta ads with a starting budget of $100/day because $100 is our entire marketing budget for the month. Sometimes we can’t pay ourselves a salary. Sometimes we can’t hire help, pay the agency, or run that TV ad. We’re on a tight budget bootstrapping our way to success.

And I’ve done it! I know it’s possible to go from no clients to a thriving business with a marketing budget of $100/mo. And I’m here to show you what I did, and document my journey as I continue to learn.

Before shifting my career to marketing and communications, I worked in the venture capital/private equity world surrounded by men. I was more organized, on-time, and smarter than many of my peers yet always felt the sting if imposter syndrome. But when I constantly looked around at all of the male CEOs in the start up world I decided I could do what they do and do it better.

After all, how hard can it be?

Not saying it will be easy, just that I’m here to prove it’s possible and show others how it can be done.